I'm pretty sure this one is in Japan.... but couldn't find much more info on it. It's the "Sumo Burger Challenge", a 6lb burger with 3lbs of meat and a bunch of toppings. The Challenge: eat it in 45 minutes or less and get your name on the "Wall of Fame". Shame there's no other prize, that's a pretty huge burger! I dig the soundtrack in the video though... hehe..
From: http://www.youtube.com/watch?v=uBU1CcgEGrg
Finish this bad boy in 45 minutes or less and get your name on the Blue Water "Wall of Fame"
$26.95
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SupersizedMeals.com
http://www.supersizedmeals.com/food/article.php/20070216-6lb_Sumo_Burger_Challenge