Million Dollar Ice Cream Cone to be Auctioned for Charity

Tuesday, June 19 2007 @ 02:10 PM EDT

Contributed by: Billy

Talk about adding "Ice" to ice cream! This Million Dollar Ice Cream features nearly 20 troy ounces of 18k white and yellow gold, 548 round Lazare Diamonds, 87 Lazare square emerald cut diamonds, and one breathtaking 5.63 carat Fancy Intense Yellow radiant cut diamond. It's been commissioned by Bruster's Ice Cream for auction. All proceeds will be donated to the "Big Brothers Big Sisters" charity. And they say candy is bad for your teeth!

From: http://www.prnewswire.com/mnr/brusters/27878/

Country's Premium Ice Cream Retailer and Lazare Kaplan International Inc., Turn Company's Signature Waffle Cone into $1 Million Gold and Diamond Creation for Charity.
BRIDGEWATER, PA · JUNE 05, 2007 PRNewswire — Bruster's® Real Ice Cream™, the country's premium ice cream retail franchise with more than 260 stores in 18 states, unveiled the world's first $1 million ice cream cone at the JCK Las Vegas Show. This work of art is created in the likeness of its signature waffle cone.

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The 1 Million Dollar Bruster's Ice Cream Cone


Bruster's Signature Cherry Vanilla Ice Cream Waffle Cone

Bruster's waffle cone masterpiece was created by renowned diamond manufacturer, Lazare Kaplan International Inc., and consists of nearly 20 troy ounces of 18k white and yellow gold, 548 round Lazare Diamonds, 87 Lazare square emerald cut diamonds, and one breathtaking 5.63 carat Fancy Intense Yellow radiant cut diamond. The 152.16 carat total weight one-of-a-kind piece has a retail value of $1 million and is for sale!

"At Bruster's we're dedicated to providing a superior ice cream product in a fun, social environment," said Jim Sahene, CEO, Bruster's Real Ice Cream. "Bruster's creation of a $1 Million Cone symbolizes the outstanding quality of our ice cream, and its sale provides the platform to speak about the positive impact of one-on-one mentoring relationships like those cultivated by Big Brothers Big Sisters."

Bruster's, which recently announced a corporate sponsorship of Big Brothers Big Sisters of America, will donate its proceeds from the sale of the $1 Million Cone to the mentoring organization.

"Our partnership with Bruster's began just a few months ago, but in that time we have been so impressed with the company's commitment and dedication," said Judy Vredenburgh, President and CEO of Big Brothers Big Sisters. "Bruster's $1 Million Cone will certainly draw a lot of attention and increase awareness about the importance of one-to-one mentoring in helping children achieve their potential."

The concept of the $1 Million Cone has been in development since Fall 2006 and represents the product quality and excellence of service of the Bruster's corporate philosophy and service mission.

Designed to mimic the look of Bruster's signature cherry vanilla ice cream, the cone was brought to life by designers at Lazare Kaplan International Inc., which has also created such high-profile items as a $1 million jacket for Kathy Hilton worn at the 2007 Golden Globes.

"The $1 Million Cone is meant to represent Bruster's product quality and excellence of service, so naturally they sought a partnership with a diamond company that has a long-standing reputation for excellence and integrity," explains Marcee Feinberg, V.P. Marketing, Lazare Kaplan International Inc. "We completely identify with Bruster's commitment to quality, as well as their charitable contributions, which makes this an excellent partnership."

About Big Brothers Big Sisters
For more than a century, Big Brothers Big Sisters has been the leader in one-to-one youth mentoring changing the lives of disadvantaged children to give them a better chance of success. Learn more at BigBrothersBigSisters.org.

About Lazare Kaplan
Lazare Kaplan International Inc. sells its diamonds and jewelry products through a worldwide distribution network. The Company is noted for its ideal cut diamonds that it markets internationally under the brand name, The Lazare Diamond®. Visit www.lazarediamonds.com. About Bruster's Real Ice Cream

Based in Bridgewater, Pa., Bruster's Real Ice Cream is ranked as one of the Country's leading franchise chains with more than 260 locations in 18 northeastern, mid-Atlantic and southeastern states. Bruster's has more than 140 recipes of real ice cream – with nearly 40 fresh flavors available at any one time. Delicious products are made on-site, and include: waffle cones, sorbet, Italian Ice, milk shakes, parfaits, sundaes, and ice cream cakes and pies. Flavors vary by store and include seasonal product favorites, such as strawberry shortcakes and hot apple dumplings. To locate a Bruster's near you, visit www.brusters.com. For franchise information, call Lori Molnar at 724-774-4250 ext. 109.

Contact Information
Kim Piper
Bruster's Real Ice Cream
724-774-4250 x115

Michelle Orman
Lup (agency for Lazare Kaplan Int. Inc.)
212-924-5588-office

Brian Tedeschi/Michele Huerbin
Think Inc. (agency for Bruster’s)
412-281-9228-office
412-638-5981-cell (Brian)
412-427-6722-cell (Michele)

Related Links
Brusters.com
LazareDiamonds.com
BigBrothersBigSisters.org

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