Burger King's latest ad campaign has stirred up a few people. They visit remote parts of the world where advertising has yet to reach, and get residents to compare the taste of a Burger King Whopper with a McDonalds Big Mac. The most fascinating thing about this is that they don't know how to actually hold a hamburger! Protest groups had a field day, claiming this sort of test is cruel towards impoverished farmers who struggle to earn enough for a meal. One report went as far to say, "What's next? Are we going to start taking guns out to some of these remote places and ask them which one they like better?".