Although the video doesn't show the entire event, they're claiming that this man has managed to beat the 1hr 19min Kitchen Sink Challenge by eating it in 15 minutes! That means he gets free Ice Cream for a year. Nice one!
From: http://www.youtube.com/watch?v=dk4J4xuEKY8
SF Ice cream Company in Walnut Creek CA has a Ice cream challenge called the "The kitchen sink". Eat 8 softball size scoops of ice cream, 8 toppings, whip cream,12 cherries faster then one hour 19 min's.( record time) Seabass eats it in 15 mins! Free ice cream for a year!
SupersizedMeals.com
http://www.supersizedmeals.com/food/article.php/20090127-Kitchen_Sink_Winner