LVHRD are at it again! Following on from last years Vending Machine Challenge, LVHRD have announced their second annual challenge! Yesterday, Lauren from thehappycorp global emailed me with the details....

On Tuesday, March 20th, 2007, LVHRD returns with the Vending Machine Challenge II, a competitive eating event in which teams of 3 attempt to consume the contents of a vending machine. This year, our competitors are HUNGRY.

Currently, The Onion and The Museum of Modern Art have issued challenges to rival organizations. Who could The Onion and The MoMA have challenged??

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On Tuesday, March 20th, 2007, teams of brave competitors will go head-to-head in the world’s only competitive eating vending machine event. This contest unites gastronomical expertise, speed eating, physical dexterity, athletic skill, and sheer consumption strategy. Each team must rise to the following task: to consume the entire contents (minus packaging) of a standard vending machine. Upon the referee’s signal the competitors will be given a stockpile of dollar bills and change, and begin feeding currency into their machines while carefully selecting their eating approach.

The first team to successfully eat the the entire contents of the vending machine will be declared the winner.

The night will be structured like a prize boxing fight, with an exhibition match and a main event. Competition eaters have asked that the details of their involvement not be publicized at this time.

This event is sanctioned by the Global League of Competitive Consumers, and will be featured on their website and their international competitive eating calendar.

Tickets are available for purchase at LVHRD.com.