You know something's wrong when beer is cheaper than water.... or maybe it's something right?
BRITISH supermarkets are selling beer at prices cheaper than water and soft drinks, with cans sold for as little as $50 cents.
Supermarkets were stocking shelves with beer priced so low they were actually losing money, the Mail on Sunday reported.
Experts estimated that the supermarkets were losing up to 18 cents per can through excise and production costs, the newspaper said.
Many of the major supermarkets were now selling beer for just 50 pence ($1.15) a litre. The same supermarkets sell mineral water for 56p-92p a litre.
Own-brand cola sells for 56p-65p.
The British health department has commissioned an independent review of alcohol pricing and promotion and has not ruled out changing regulations.
Policy director at health group Alcohol Concern Don Shenker told the Mail the prices could have contributed to the UK’s binge drinking problem.
“The fact that it is cheaper than their own-brand of cola per litre is appalling,” Mr Shenker said.
“This sends entirely the wrong message to the young drinkers we are trying to steer away from alcohol abuse.
“They will think that if it’s so cheap, it must be OK. We would urge supermarkets to seriously review their pricing policy.”
An Alcohol Concern report revealed that children could afford beer with their pocket money.
Figures from the National Treatment Agency revealed that even 10-year-olds were suffering from illnesses usually found in ageing alcoholics, the Mail reported.