It's times like these I wish I could speak Japanese. There's a Japanese game show called "Food Battle Club" that is beyond awesome. It's kinda like a cross between Iron Chef and Street Fighter, and is all about who can eat the most and/or the fastest in a series of different events. In this particular excerpt of the show, contestants are asked who can drink the most Coffee Milks in the one sitting. Whoever bids the highest has to attempt the feat. Failing I would assume would mean elimination? Anyway, enough talk, more drinking coffee milks!
From: http://youtube.com/watch?v=qvtZ963uQXI
2001.12 japanese TV program. Takeru Kobayashi's (Nathan's Hot Dog Eating Contest Champion) performance. He drank 25 of coffee milks in 5mins. "HangOver" is Eating Auction battle. you must eat the amount you called.